VILEBREQUIN CONCEPT (MAHABIS)
Mahabis x Vilebrequin Concept Project - 2025
During my time at British Slipper brand Mahabis, I was tasked to create a concept project with French swimwear brand, Vilebrequin. Known for their vibrant swim trunks and high profile collaborations like Palm Angels and Off-White (to name a few), this project encapsulates the playfulness that Vilebrequin is best known for.
For this concept project, I wanted to go back in time to use the origins of the brand as a starting point, utilising the vibrant colours that were seen from Saint-Tropez in the 70s. From this, I was able to build a range of designs that both resonate with our product inspiration as well as the core consumers of the brand.
Skills Utilised:
- Ideation
- Sketching
- Manufacturing
- Adobe Suite
- Trend Research
- Colour Research
- Colour Theory
- CAD Packs
- Trend Forecasting
- Marketing
Click the arrows to see more of this project.
HUNTER CONCEPT PROJECT
Hunter Interview Concept Project - 2024
During my Interview process for the British brand Hunter, I was tasked with a creative design project that involved creating a new Spring/Summer range for 2026. This project allowed me to hone my ideation and sketching skills, utilizing upcoming trends from catwalks and forecasters, and combining them with the true British heritage that Hunter is known for.
Skills Utilised:
- Ideation
- Adobe Suite
- Procreate
- Trend Research
- Sketching
- Colour Research
- CAD Packs
Click the arrows to see more of this project.
Test Board 02
Donec a tempor turpis. Mauris quis trLorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur efficitur pulvinar augue vel interdum. Nam consectetur ante quis mauris commodo accumsan. Donec pulvinar eros diam, ac gravida nunc laoreet eget. Nullam mattis quis purus id varius. Vestibulum a metus pellentesque, sollicitudin quam sit amet, molestie urna.
- Dapibus Ut
-
Morbi Varius Euismod
-
Lacinia Intege
-
Congue Tincidunt
-
Rhoncus
FLOWSTATE (UAL)
Final Year Project (UAL) - 2024
For my final year project, we were tasked with creating our own brand, and asked to set up the project as if we were launching the brand from the ground up, culminating in the creation of “flow state”. This project allowed me to gather the last four years of experience from my studies at University and my internship to help create timeless but innovative designs, as well as two physical prototypes, a leather ankle boot and a low-top sneaker, two trendy yet everlasting products.
Skills Utilised:
- Ideation
- Sketching
- Stitching & Closing (Sewing)
- Lasting
- Making Process
- Manufacturing
- Adobe Suite
- Trend Research
- Colour Research
- Colour Theory
- CAD Packs
- Trend Forecasting
- Marketing
Click the arrows to see more of this project.
NTW x DELIVEROO
Deliveroo Delivery Bag by notwoways - 2023
Originally made for the SDMN Charity Match, the NTW Boot Bag was built with creators in mind. With two quick accessibility ways, the bag was made for ease of use while still utilising key design elements that fans can relate to. Although the bag never came to fruition for the Charity Match, the boot bag was utilised for a marketing activation with the food delivery app, “deliveroo”, featuring in online campaigns & photoshoots.
The bag features a unique two-way opening, utilising flat, taped zippers to pair with a Cordura upper that can withstand the harshest of conditions while also staying stylish with a water-transferable patch that illuminates an iconic pattern that stays true to the history of notwoways.
Skills Utilised:
- Ideation
- Adobe Suite
- Trend Research
- Sketching
- Colour Research
- CAD Packs
Click the arrows to see more of this project.
SIDEMEN CHARITY MATCH - FOOTBALL BOOT (NTW)
Sidemen Charity Match Football Boot
by notwoways - 2023
Designed for the world's best YouTubers, the notwoways football boot utilised my knowledge of technical footwear with the technology of forward-thinking materials such as a "ProWeave" knit upper, used by leading manufacturers within the sporting field. These boots were worn by the likes of KSI, co-owner of Prime Energy Drink and YouTuber with over 12,000,000 subscribers, Randolph, Rapper and Podcaster with over 1,000,000 subscribers and Callux, London-based YouTuber with over 4,000,000 subscribers and co-founder of sneaker brand "notwoways" and production company "After Party Studios.”
Skills Utilised:
- Ideation
- Adobe Suite
- Trend Research
- Sketching
- Colour Research
- CAD Packs
- Weartesting
- 3D Prototyping
Click the arrows to see more of this project.
MOKKA (NTW)
Mokka by notwoways - 2023
A fan favourite, the notwoways "mokka" model allowed me to delve deeper into innovative approaches for reviving a classic colour scheme. This involved the creation of unique features such as a tongue patch inspired by coffee, a stainless steel stencil reminiscent of coffee powder, and packaging with a design echoing the irresistible swirls of a cup of coffee.
As this colourway was already so popular through the likes of the Travis Scott Air Jordan 1’s, it was important to find new and unique ways to show this colourway as its own creation and not another copy of a trendy shoe. To do this, I delved into the history of both the brand and the colourway, while seeing how I could adapt this timeless colourway into something new and exciting.
Skills Utilised:
- Ideation
- Adobe Suite
- Trend Research
- Sketching
- Colour Research
- Colour Theory
- CAD Packs
- Trend Forecasting
- Marketing
Click the arrows to see more of this project.
FORMULA PACKAGING (NTW)
Packaging for notwoways “Formula” - 2023
To commemorate the new release of the notwoways “Formula” silhouette, I was tasked to create a new, premium packaging standard for the shoe. This involved sourcing and designing a new packaging box that could help elevate the brand while relating to the core design language of the shoe itself.
This packaging features a thick recycled cardboard body, staying true to the sustainability values of the brand. This thick packaging body also allows for a seamless. apple-esq unboxing experience, further enhancing the users experience with the product. We also added gold foil all around the box to commemorate the first release for the new silhouette, adding a touch of luxury to a timeless, well-made box.
Skills Utilised:
- Ideation
- Adobe Suite
- Trend Research
- Sketching
- Colour Research
- Colour Theory
- CAD Packs
- Trend Forecasting
- Material Sourcing
Click the arrows to see more of this project.
ARW SUBSOLAR (NTW)
ARW Subsolar by notwoways - 2023
The notwoways ARW "Subsolar" is a knit-based iteration of a previous colourway loved by the loyal fans of the London-based brand. This project involved me bringing back the beige colourway onto a new recycled knit upper, while still honouring a cult classic.
In order to give an ode to a classic that so many adored, we had to make sure that fans were getting the same colourway that’s instantly recognisable from the M1 to a breathable, summer-ready silhouette in the ARW. This is included days full of back and forth to make sure the colours were picture perfect to the original, while still innovating with new materials and textiles to help give consumers something fresh and new.
Skills Utilised:
- Ideation
- Adobe Suite
- Trend Research
- Colour Research
- Colour Theory
- CAD Packs
- Trend Forecasting
- Marketing
Click the arrows to see more of this project.
INDUSTRY PROJECT (UAL)
notwoways Industry Project
(UAL) - 2022
For my final project during my second year, I undertook a challenging task which required me to design an entire set of 6 silhouettes for renowned London brand “notwoways”. This endeavour demanded thorough research into the brand's fundamental principles, translating them into a cohesive collection intended for review by the brand's design group and founders.
Additionally, I had the opportunity to materialize one of the designs into a physical prototype. The success of this project resulted in me securing a year-long internship with the brand, marking a significant achievement in my academic journey.
Skills Utilised:
- Ideation
- Sketching
- Stitching & Closing (Sewing)
- Lasting
- Making Process
- Manufacturing
- Adobe Suite
- Trend Research
- Colour Research
- Colour Theory
- CAD Packs
- Trend Forecasting
- Marketing
Click the arrows to see more of this project.
SUSTAINABLE PRACTICES (UAL)
Sustainable Practices Project
(UAL) - 2021
For this project, we were tasked to create an eco-focused footwear range, developing on how our chosen brand can release a sustainable collection of shoes. My chosen brand was the German sportswear brand Adidas, focusing on using recycled yarns and materials previously used in collaborations with Parley.
This creative design project allowed me to hone and develop my design skills, sketching, and presentation skills, culminating in a three-product range that consists of a basketball shoe, a football shoe and a performance running shoe.
Skills Utilised:
- Ideation
- Sketching
- Manufacturing
- Adobe Suite
- Trend Research
- Colour Research
- Colour Theory
- CAD Packs
- Trend Forecasting
Click the arrows to see more of this project.