FORMULA PACKAGING (NTW)
Packaging for notwoways “Formula” - 2023
To commemorate the new release of the notwoways “Formula” silhouette, I was tasked to create a new, premium packaging standard for the shoe. This involved sourcing and designing a new packaging box that could help elevate the brand while relating to the core design language of the shoe itself.
This packaging features a thick recycled cardboard body, staying true to the sustainability values of the brand. This thick packaging body also allows for a seamless. apple-esq unboxing experience, further enhancing the users experience with the product. We also added gold foil all around the box to commemorate the first release for the new silhouette, adding a touch of luxury to a timeless, well-made box.
Skills Utilised:
- Ideation
- Adobe Suite
- Trend Research
- Sketching
- Colour Research
- Colour Theory
- CAD Packs
- Trend Forecasting
- Material Sourcing
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