notwoways - “MOKKA”

A fan favourite, the notwoways "mokka" model allowed me to delve deeper into innovative approaches for reviving a classic colour scheme. This involved the creation of unique features such as a tongue patch inspired by coffee, a stainless steel stencil reminiscent of coffee powder, and packaging with a design echoing the irresistible swirls of a cup of coffee.

As this colourway was already so popular through the likes of the Travis Scott Air Jordan 1’s, it was important to find new and unique ways to show this colourway as its own creation and not another copy of a trendy shoe. To do this, I delved into the history of both the brand and the colourway, while seeing how I could adapt this timeless colourway into something new and exciting.